Hearst Magazines- Final Project Social Media Plan




TrendingNY plans to gain public recognition of the TrendingNY brand and events with the following tweets and use of hashtags. Our target demographic are urban millennials with a love of fashion, home, style, and beauty.

Combined UVM: 1,505,200 followers


Tweets for Social media Contest: March 24th-April 18th

March 24th: 9am- Do you want to be featured in #TrendingNY June issue? Starting April 1st ubmit your best pics to http:/

March 28th: 9am- Is your apartment the best in #NYC? Send us pics of your space April 1st and you might be featured in our June issue #TRENDINGINMYHOOD

April 2nd: 9am- Submit pics of your apartment style at http:/ to enter #TenBestPostGradPads for the chance to be featured in our June issue #TRENDINGINMYHOOD

April 7th: 9am- Think you have the coolest pad around? Send us the proof at http:/ and find out! Only one more day!


Tweets for Launch Party: June 6th

June 6th: 5pm- Follow #TRENDINGATHOME for an exclusive look at the coolest new home décor line for apartment inspiration #TRENDINGNYxUO

June 6th: 7pm- Find out who won the “10 Best Post grad Pads” contest #TRENDINGATHOME

Tweets about the June Issue: Week of June 6th

June 6th: 9am- Our June issue is hitting the streets now ft. our It-Girl cover-girl @GigiHadid! Get yours now!

June 6th: 12pm- Get your @GigiHadid style fix with our June issue out now!

June 7th: 9am- Just graduate? Sign the lease on your very first apartment? Learn everything you need to know with our June issue on stands now #TRENDINGINMYHOOD

June 8th: 9am- Be your own interior decorator with the help of our June issue #TRENDINGNYxUO

June 9th: 9am- Need some apartment #inspiration? Check out our June issue!

June 9th: 5pm- Need help decorating your apartment? Let #TrendingNY help

June 10th: 9am- Calling all #NYC fashionistas! Grab the new issue of #TrendingNY for some apartment style inspiration #TRENDINGINMYHOOD








With the help of TrendingNY, Urban Outfitters, and Gigi Hadid’s Instagram following we plan to excite and prompt readers to go out and pick up a copy of the first annual Home issue. TrendingNY and Gigi Hadid will post an Instagram prompting readers to get a copy of the latest June issue. Urban Outfitters will post an Instagram picture of the Trending At Home collection.

March 23rd 9:30am- Urban Outfitters: We are very happy to announce our partnership with TrendingNY magazine, our limited edition home collection #TrendingInMyHood It’s sure to be a must have for any stylish New Yorker. Stop by any of our local stores to get in on the coolest apartment pick me ups!

June 6th 9:00am- TrendingNY: Our first ever annual home issue is available, featuring everyone’s favorite It-girl @Gigihadid ! Pick up your copy now in Manhattan, Brooklyn & Queens #TrendingNYxUO

May 30th 9:02am- Gigi Hadid: I’m so excited to announce that I am on the cover of TrendingNy’s June issue. Grab yours today to check out my #NYC apartment! #TrendingInMyHood


Hearst Magazines- Final Project Media Alert


MONDAY, JUNE 6, 2016


WHO:                       TrendingNY will celebrate the launch of its June issue as well as its partnership with Urban Outfitters on a limited edition home collection at the trendy Ace Hotel. Cover girl Gigi Hadid will be in attendance alongside the winners of TrendingNY and Urban Outfitters’ “10 Best Post Grad Pads” contest, featured in the June issue.

                                    Expected guests include: Gigi Hadid, cover girl; Emily Cronin, Editor in Chief of TrendingNY; Richard Hayne, Urban Outfitters, CEO

WHAT:                    TrendingNY celebrates the release of the June issue focusing on how to live in the city in style. Winners of the “10 Best Post Grad Pads” contest will be featured in the issue and given a gift bag featuring a piece from TrendingNY Hoods collection.


                           The launch party will be celebrating the partnership between TrendingNY and Urban Outfitters INC. Cocktails will be provided by Veuve Clicquot. Maybelline NY will have a table set up or guests to check out their spokeswoman, Gigi’s, favorite urban eye makeup palette for themselves; as well as provide guests with the eye palette in the event gift bags. Follow the event with the hashtag, #TrendingAtHome

WHEN:                    Monday, June 6, 2016


WHERE:                  Ace Hotel

20 W 29th St

New York, NY 10001


For Inquiries Contact:

Stephanie Rothman- stephanierothman@hearst.com- 516-784-8807

Jackie Ciraldo- jciraldo@hearst.com- 941-409-5189

Lindsey Gallinek- lgallinek@hearst.com- 908-591-7714


About TrendingNY:

TrendingNY is Hearst Magazines’ free fashion, entertainment and beauty magazine for millennial NY women, and was launched in 2014. TrendingNY is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 80 million adults (Fall 2014 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.

About Urban Outfitters:

Urban Outfitters is a global clothing corporation established in 1970, producing both products for fashion and home décor. They are under the leadership of parent company, Urban Outfitters Inc. and are headquartered in Philadelphia, Pennsylvania.